Youthlure® is a unique skincare product for men which contains a highly-active cell revitalisation action as well as rejuvenating ingredients. It's rich and luxurious texture instantly improves skin tone while also nourishing from deep within. Youthlure® All-In-One Skin Elixir is a perfect blend of highly active and ONLY natural ingredients, which work together to visibly fight the signs of ageing, dehydration and tired-looking skin. Dermatologically tested. Made in Italy by the industry experts.